Mickaël Froger started his career after graduating from high school in 1999. On the back of his connections and his time at M6, The Guide and 2xMoinsCher, he embarked on an entrepreneurial adventure, driven by the desire to develop projects and carry them as far as possible with the support of a whole team of people. This dream led him to cofound Lengow in 2009, a platform designed to optimise the visibility and profitability of online shops on marketplaces, price comparison sites, and affiliate and retargeting platforms. Today, his solution is active in France and around the world. His company vision looks beyond Lengow itself. Outside of the activity of his company, he wants Lengow to add value to the local, national, and wider ecosystems.