Lengow Day 2021


Mailin Schmelter

IFH Köln

Deputy Division Manager Customer Insights


Mailin Schmelter is Deputy Division manager Customer Insights at IFH Cologne and the ECC Cologne brand based there. After studying economics at Hagen, Ms. Schmelter deepened her skills in the areas of market research and consulting, initially as a consultant for the areas of sales and marketing, and focused on the practice-oriented analysis and implementation of strategic and operational issues and solution approaches. She draws on over 10 years of experience in market research, strategy consulting, and e-commerce management. In consulting, her focus is on understanding customers and their needs in detail and translating the resulting requirements into customer-centric business models.

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