How the marketing search budget shifts from Google to Amazon
Oct 7, 2021 | 12:20 PM CEST - 12:55 PM CEST
Oct 7, 2021 | 12:20 PM CEST - 12:55 PM CEST
Description
Some brands are shifting up to 60% of Google search budgets to Amazon. Which brands and which products are migrating over to the Seattle-based e-commerce giant? What are the larger implications for the market?