The Snapchat Generation: Shopping through a new lens
Oct 7, 2021 | 10:50 AM CEST - 11:05 AM CESTMarketing Path
Oct 7, 2021 | 10:50 AM CEST - 11:05 AM CEST
Marketing Path
Description
E-commerce is on the rise worldwide, creating a massive opportunity for retailers. This growth is accelerated by the behaviors of Millennials and Gen Z, the most digitally savvy group on the planet, with a direct spending power of $4.4 trillion. In this talk, we will show you how to unlock this opportunity to drive Sales with this audience that you have to engage with ad formats that are made for mobile and made for performance, using the power of Snapchat's AR & e-commerce solutions.
