Lengow Day 2021

Event Agenda

10/07/2021
09:00 CEST
09:00 CEST - 09:30 CEST
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10:00 CEST
10:00 CEST - 10:05 CEST
Fingers on the buzzer! Let the games begin...
Have fun. Get smarter. Lengow's marketplace specialist Sophie Evans kicks off the marketing path of our conference program. Are you a marketing director or traffic manager? Join our action-packed, hands-on sessions designed to pass along best practices, tips, and tricks. What's more? Join our e-commerce quiz between each conference... Learn how to outperform your competition as you win prizes! 🏆
SophieEvans (Lengow)
10:00 CEST - 10:05 CEST
Fingers on the buzzer! Let the games begin...
Have fun. Get smarter. Lengow's marketplace specialist Sophie Evans kicks off the marketplaces path of our conference program. Are you a marketplace director or e-commerce manager? Join our action-packed, hands-on sessions designed to pass along best practices, tips, and tricks. What's more? Join our e-commerce quiz between each conference... Learn how to outperform your competition as you win prizes! 🏆
SophieEvans (Lengow)
10:05 CEST - 10:20 CEST
The future of e-commerce with Lengow
The digitization of retail is the AO in every brand strategy and Lengow has its finger on the pulse. Our CEO Mickael Froger shares his future vision of the e-commerce market and the new direction of Lengow.
MickaelFroger (Lengow)
10:05 CEST - 10:20 CEST
The future of e-commerce with Lengow
The digitization of retail is the AO in every brand strategy and Lengow has its finger on the pulse. Our CEO Mickael Froger shares his future vision of the e-commerce market and the new direction of Lengow.
MickaelFroger (Lengow)
10:05 CEST - 22:20 CEST
10:20 CEST - 10:50 CEST
Chinese marketplaces develop in Europe: challenges & opportunities
It’s no secret the West plays catch-up with China in all things e-commerce. Chinese marketplaces are more innovative and look set to conquer the global e-commerce market. What does this mean for European players? What are the major opportunities?
TedHettich (Cross Border Commerce EU)YannickMathan (AliExpress)Terryvon Bibra (Lengow)
10:20 CEST - 10:50 CEST
Discover the full potential of live commerce with European brands successfully engaging with their clients
Live commerce is an innovative way to showcase your products to an online audience of potential customers via influencers or even your sales team. Spockee provides a 360° overview of this new sales channel with case-studies from Decathlon and Micromania.
OlivierCarrette (Spockee)FrédéricClément (Lengow)RomainPedreno (Micromania)
10:50 CEST - 11:05 CEST
Marketplaces in Europe - the consumer’s choice
Ian will draw upon RetailX’s ongoing research into Europe’s marketplaces with an overview of consumer behaviour. We’ll consider the fact that more than 50% of consumer traffic in Europe is directed to marketplace sites. As marketplaces continue to grow and to pioneer new forms of shopping, connection and service, what are the lessons for retailers and brands as their share of the consumer’s browsing time is squeezed. We’ll look in more detail at the difference between countries and how that might impact a cross-border approach, as well as drawing exemplars of best and innovative practice. We all know that marketplaces are dynamic, inventive and capable players in the consumer landscape, and Ian’s presentation will give you the facts and insights in support of this.
IanJindal (Internet Retailing)
10:50 CEST - 11:05 CEST
The Snapchat Generation: Shopping through a new lens
E-commerce is on the rise worldwide, creating a massive opportunity for retailers. This growth is accelerated by the behaviors of Millennials and Gen Z, the most digitally savvy group on the planet, with a direct spending power of $4.4 trillion. In this talk, we will show you how to unlock this opportunity to drive Sales with this audience that you have to engage with ad formats that are made for mobile and made for performance, using the power of Snapchat's AR & e-commerce solutions.
AïssatouDiallo (Snap Inc.)
11:05 CEST
11:05 CEST - 11:35 CEST
Clarins case study: Developing international visibility via Facebook and Instagram
Discover Clarins' best practices on Facebook and Instagram. This case study deep dives into how to set up automations, a successful Social Audiences strategy, and more exclusive tips to reach an international audience across channels.
FannyCussac (Clarins)ViolaineGressier (Facebook)ChloePugnetti (Lengow)
11:05 CEST - 11:35 CEST
Harnessing the customer voice to drive marketplace growth
In an age when consumers trust online ratings, reviews and product questions as much as a personal recommendation, brands face an uphill battle in terms of the control they have over their own voice and narrative. Inspire confident purchases with ratings and reviews.
Georg (Kaspersky)ChristianDriehaus (Gominga)MartenFehrmann (OTTO)AdrianGmelch (Lengow)
11:35 CEST - 11:50 CEST
Amazon Retail Media
TarikBerrada Hmima (m19)
11:35 CEST - 11:50 CEST
Small but beautiful: How an SME grows on AliExpress
SelinaXu (AliExpress)
11:50 CEST - 12:20 CEST
How to generate more store traffic thanks to a web-to-store strategy
Did you know that 70% of consumers visit a store after finding information online? Or that an e-commerce site increases 14% of a store's turnover? In 2021, digital has become an effective lever to generate traffic in stores. Come and discover the best practices to maximize your Web-to-Store.
LukeCarthy (Luke Carthy)GuillaumeCavaroc (Facebook)RomainRoy (Rakuten)GuillermoSanchez (Publitas)
11:50 CEST - 12:20 CEST
Repricing strategy: How to optimize your marketplace sales
Discover how, with the help of Lengow and PAARLY, the European DIY brand Wolfcraft was able to distribute an optimized catalog across major European marketplaces like ManoMano to increase the number of products distributed online and improve performance.
AmourBuidine (ManoMano)SylvainCatanzaro (Wolfcraft)MaxMirra (Lengow)DenisOulion (PAARLY)
12:20 CEST
12:20 CEST - 12:35 CEST
Case Study: Developing an effective SEO strategy
During this session, Botify’s Alessia Previato will lead a Q&A chat with Federico Rebeschini, Global Head of SEO & Performance for Luxottica. Together, they will explore why organic search is an essential element of an e-commerce strategy and how to focus on the right priorities, as well as take a deeper dive into one of Federico’s key focus areas and favorite topics at the moment, page speed optimization.
AlessiaPreviato (Botify)FedericoRebeschini (Luxottica)
12:20 CEST - 12:35 CEST
Seizing cross-border trade opportunities on eBay
Did you know that eBay is one of the most sustainable cross-border marketplaces in Europe? Discover more in eBay's keynote featuring the testimony of one of their merchants selling internationally: NumisCorner.
NicolasLongueville (NumisCorner)SarahTayeb (eBay)
12:35 CEST - 13:05 CEST
How the marketing search budget shifts from Google to Amazon
Some brands are shifting up to 60% of Google search budgets to Amazon. Which brands and which products are migrating over to the Seattle-based e-commerce giant? What are the larger implications for the market?
LukeCarthy (Luke Carthy)AndersHjorth (Innovell)LawrenceTaylor (Retail 4 Brands)
12:35 CEST - 13:05 CEST
Small businesses represent a big opportunity for Amazon investors
Spend on Amazon is only accelerating with certain estimates suggesting the platform is responsible for a quarter of Europe’s e-commerce market. To the same effect, Direct-to-Consumer brands are flourishing. An opportunity has been spotted and a new breed of startup is emerging in the world of e-commerce. We take a closer look at the Amazon Seller acquisition market.
PrateekHaralalka (DataHawk)KeithRichman (Boosted Commerce)MailinSchmelter (IFH Köln)