Event Agenda

10/01/2020
10:00
10:00 - 10:15
Opening keynote speech
Introduction and welcome speech from Lengow's CEO
10:15 - 10:35
Marketplaces: Windows to the Offline World
Marketplaces are transforming their traditional model to adapt to the constant evolution of consumers' buying behaviours. Click & Collect, retail media, D2C... discover how these new business models will contribute to the success of the new (e)commerce.
10:35 - 10:55
Partner's keynote
TBD
10:55 - 11:40
When brands meet D2C
Direct-to-Consumer is increasingly popular in all sectors, leading a growing number of brands to embrace this model in order to build a direct connection with their consumers and take control of their business. What are the challenges to be faced? How do you build a lasting relationship? Find out how D2C and DNVB brands interact with their customers on marketplaces and social networks.
12:00
12:00 - 12:20
How to catch consumers' attention on social networks in 2020
Counting 3.81 billion users worldwide, social networks are now an essential point of contact to promote your brand and create a long-term relationship with your customers. Which social network to choose? How to promote your brand? Here's everything you need to know to build a strong community and increase your social sales.
12:20 - 13:05
From deceleration to acceleration: How to stay agile under any circumstances.
In a world where uncertainty can drive change to strategy, opt for an agile approach to adapt your (e)commerce business under any circumstances: new trends, societal changes, sudden events, etc. Stay alert, act quickly and be the first to innovate.
14:00
14:00 - 14:30
Lengow workshop - Marketplace sellers
More information to follow
14:30 - 15:00
Lengow workshop - Product ads
More information to follow
15:00
15:00 - 15:30
Lengow workshop - New retail
More information to follow